Direct Mail CRM

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How Does Using Direct Mail CRM Help You Conduct Productive Mailing Campaigns?

Surprisingly, some businesses have left behind several offline marketing channels, especially direct mail. They might believe that direct mail is dead, but the reality is quite the opposite.

Direct mail marketing has all the characteristics a company needs to achieve its marketing goals. It is personal, interactive, and memorable! Also, by combining direct mail and CRM– you can get the best out of this traditional marketing channel.

Conducting an offline mailing campaign is not a simple task. It takes weeks of meticulous planning and can drain your budget. There are countless manual tasks involved in the process, which can slow you down and pose several challenges.

Luckily, you can now solve these issues by using direct mail CRM. It is the incorporation of automation into direct mailing—a concept that seemed bizarre at first. But, it turned out to be one of the best innovations in the marketing industry!

So, what is direct mail CRM integration? How does it work alongside your marketing strategies? In this article, we will address these questions and help you start using this digital tool effortlessly.

Let’s get right to it!

What Does Direct Mail CRM Integration Mean?

A CRM integration refers to connecting your marketing platform or CRM like Hubspot to another application. The integration allows both platforms to work seamlessly to help you complete different tasks.

Similarly, combining your CRM and direct mail helps you send mailings to your target audience directly from your system. Thus, you don’t have to do manual tasks like entering the customer data manually to send personalised items or upload contact lists.

How Does Direct Mail and CRM Integration Work?

You can start by integrating a direct mail API like PostGrid into your marketing CRM. Once this step is completed, you can fetch customer details from your system in minutes to prepare your mailing.

Try selecting the best CRM for direct mail like PostGrid, which offers complete print and mail fulfilment. Hence, you can not only draft personalised mail pieces but also get them printed and shipped in an automated way.

Here are some features of direct mail CRM integration to help you understand better:

Triggered Mailing

Setting up triggered campaigns enables you to seize every opportunity you get. For instance, you can connect with all your website subscribers via direct mail to create an excellent first impression. Imagine a prospect getting an eye-catching, targeted postcard a few days after signing up on your website. It strengthens personal relationships and convinces the recipient to complete your CTA.

You can set up several such triggers using CRM and direct mail together. So, every time a prospect:

• Replies to your emails,
• Visits a landing page, or
• Engage with your brand on social media, etc.- you can take the conversation ahead by sending a mail item

The triggers help the direct mail CRM identify and capture the prospect’s details, which are passed to the API to complete the mailing. It is a systematic series of steps that bring you closer to your target audience to increase sales. Also, it allows you to build brand loyalty and retain customers for years to come. 

Personalisation

Personalising direct mail items help you get more attention and improve your brand image. Even including the recipient’s first name in your mail piece can make a huge difference in your campaign performance. 

Thankfully, integrating direct mail and CRM helps you personalise every item without manual intervention!

So, if you need to send 10,000 postcards with the recipient’s name, you can rely on the direct mail CRM integration to finish the job. Without such automated solutions, it is impossible to conduct personalised campaigns. 

Personalisation is also helpful while sending transactional mail. You can send your cheques, invoices, and other documents with unique information in a hassle-free manner. 

Data Segmentation and Management

Imagine a situation wherein you need to check whether your mailing addresses are correct. Without proper verification, you cannot conduct a mailing campaign confidently as there is a great risk of getting mail returns. 

Again, a direct mail CRM like PostGrid can help you standardise and verify your mailing addresses. Our API automatically cross-checks every delivery address against Australia Post’s Postal Address File (PAF).

Campaign Monitoring and Insights

Launching an in-house campaign without any CRM and direct mail integration restricts you from measuring your campaign performance. You cannot monitor your strategies and check the response ratios manually without using digital tools.

But, PostGrid’s direct mailing services help you access timely reports and insights. Thus, you can view your campaign results and understand how to improve your strategies by going through the analytics.

Multi-Channel Marketing

One of the most crucial features of incorporating CRM and direct mail together is the ability to launch a multi-channel marketing campaign with zero effort.

You can use the same artwork and contacts for your email marketing campaigns as direct mail. Or, you can use PostGrid’s in-built template editor and make a few modifications. Thus, our direct mail CRM integrations can assist you in aligning your offline and online marketing efforts!

Benefits of Using Direct Mail CRM Integration for Offline Mailing

Along with the above points, using direct mail CRM also has several benefits, like:

Eliminated Manual Activities

Direct mail requires you to complete numerous activities, like stuffing items, assembling, labelling, calculating postage, lodging mail at the Post Office, etc.

Such tasks can take days and weeks of your time, depending on your mailing volume.

By employing our direct mail CRM, you can transfer the heavy lifting to PostGrid and let us do everything on your behalf.

Saved Time and Money

PostGrid helps you complete your mailing activities 50 times faster and 75 times cheaper. Hence, it is a steal deal for all companies in various industries, like healthcare, financial services, etc., desperately looking to save time and money.

Better Customer Service

Businesses can serve their customers better by integrating direct mail and CRM. They can process their orders faster, improving customer satisfaction and attracting positive reviews.

Also, PostGrid’s direct mail CRM integration allows companies to send transactional mail promptly. So, if a customer needs an invoice, you can process the request immediately using our API. Such quick responses help you develop customer relationships and get paid faster.

To Summarise

It is always beneficial to use direct mail CRM if you need to mail items on-demand or in bulk. The integration helps you stay ready to print and mail at any time.

PostGrid’s direct mail solutions offer industry-best pricing and a two-business days SLA. Thus, you can conduct various direct mailing campaigns efficiently and get positive responses without burning a hole in your pockets.

Our API also has several other advantages, like:

• You can skip the effort of hiring a designer and spending extra
• Customise your mail pieces to suit your objectives
• Print your items through our esteemed network of printers
• Mail speedy and flexibly from the comfort of your home or office
• Track your campaign progress using a streamlined platform
• Align your sales and marketing activities with our direct mail and CRM integrations, like Salesforce, Marketo, etc.

To know more about how PostGrid’s direct mail CRM can help your business grow, sign up now!

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The post Direct Mail CRM appeared first on PostGrid.

source https://www.postgrid.com.au/direct-mail-crm/

source https://postgridaustralia.blogspot.com/2022/05/direct-mail-crm.html

Australia Post Priority Mail

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Australia Post Priority Mail: Costs, Delivery, and How to Send Priority Letters Effectively

Australia Post delivers billions of items every year across the country, and this number continues to grow! With tons of mailing services, Australia Post has an ideal mailing option for everyone.

Generally, it offers three mailing choices: Regular, Priority, and Express. They have different rates and delivery times to suit your requirements.

The Australia Post Priority Mail option is specifically popular among people. Most businesses and individuals use this option to send crucial documents, including:

• Tax forms
• Invoices
• Bills and notices
• Personal and business correspondence
• Cheques, etc.

Also, you may use this service to send out your marketing items like postcards and flyers. It offers a reasonable delivery time frame at affordable rates. 

In this article, let’s discuss Priority Mail Australia Post and its features. Also, we will talk about how to send Priority letters and their costs. 

What is Australia Post Priority Mail?

Priority Mail is a domestic postal service that allows customers to send cards and letters speedily. However, Priority letters are always processed and delivered after Express letters.

Ensure that your items fall within the specified size and weight limits to avail of the standard rates. Otherwise, you may need to pay surcharges and also face delivery delays.

Priority Mail Australia Post Delivery Times

There are different timeframes for the same state and interstate deliveries under this option. The estimated delivery window ranges from one to four business days

Same State:

Origin and Destination	Estimated Delivery Times
Delivery within metropolitan localities of capital cities, within the same town or city, or between adjacent cities in the same state	Up to one working day
Delivery between metropolitan locations of capital cities and country locations	Up to two working days
Delivery between different county locations	Up to two working days

Interstate:

Origin and Destination	Estimated Delivery Times
Delivery within metropolitan localities of capital cities	Up to two working days
Delivery between metropolitan locations of capital cities and country locations	Up to three working days
Delivery between different county locations	Up to four working days

Please note that these are only Priority Mail Australia Post mailing estimates, and the Post Office might take more time to complete your delivery. Some circumstances like backlogs, weather conditions, lack of staff, etc., may cause delays.

Also, remember that there is no Australia Post Priority Mail tracking by default. If you want to track your Priority letters, you need to buy ‘Domestic letter with tracking’ prepaid envelopes. Then, you affix Priority labels on them to upgrade to Priority shipping. You can also use the Registered Mail option to get tracking notifications and other advanced features.

If you are keen to complete your mailing tasks speedily, use PostGrid’s direct mail services. With our 2-business day SLA and automated solutions, you can streamline your mailings in no time.

Priority Post Australia Costs

Compared to Australia Post’s Regular mailing service, Priority letters only cost you 50c more. The rates majorly depend on the size and weight of your mail pieces.

Please note that all letters are treated as Regular unless you affix a Priority label worth 50c. You can buy these labels from the Post Office or via their website. So, the postage you pay is for Regular Mail. But, you may upgrade to Australia Post Priority Mail by affixing a label. See the table below to understand this concept better:

Size	Weight	Dimensions	Regular Mail Costs	Priority Mail Rates
Small postcard or letter		130mm x 240mm x 5mm	$1.10	$1.10 + 50c
Large letter	125g	260mm x 360mm x 20mm	$2.20	$2.20 + 50c
	250g	260mm x 360mm x 20mm	$3.30	$3.30 + 50c
	500g	260mm x 360mm x 20mm	$5.50	$5.50 + 50c

How to Send Priority Mail Australia Post?

There are three simple steps to send Priority Mail, and they are:

Affixing Stamps

Firstly, you need to apply your postage stamps on the top-right corner of your envelopes. Again, you can buy the stamps from the Australia Post Office or website. You may also get some discounts on buying these stamps in bulk.

Apply Priority Labels

Apply these labels to the left of your stamps. You can leave about half an inch between both of them. If you forget to apply the Priority label Australia Post and lodge your letter, you cannot upgrade it later.

Post Your Letter

You can visit your nearest Post Office and lodge your envelope over the counter. Or you can drop it in any red street posting box in your area. Don’t forget to seal your envelopes properly to safeguard your letter before posting.

Track

If you opted for ‘Domestic letter with tracking,’ you can track your envelope online. Otherwise, you may need to wait for the final delivery to know its status.

PostGrid’s direct mail API helps you track your campaign progress in real-time. You can log in to your PostGrid account and navigate through the dashboard to access the reports.

Other Australia Post Mailing Options

Apart from Auspost Priority shipping, there are two more common mailing choices for you. Here, we have mentioned how these options are different from Priority Mail.

Regular Mail is the most cost-effective service provided by Australia Post. As mentioned above, the rates start at $1.10, which is the standard postage. All letters, holiday cards, and postcards are sent as Regular Mail by default unless you use a Priority label.

However, concession cardholders can purchase concession stamps at 60c per piece. Also, if you send Christmas cards during November and December, you may get a special rate of 65c. But, you should enclose them in envelopes and mark ‘card only.’

It may seem that Regular Mail is better than Priority Post Australia. But, the delivery of Regular letters and cards can take up to six working days, depending on the place of lodging and destination.

Your next option is Express Mail which guarantees next-business-day delivery. It also offers free tracking to help you stay updated. Express Mail rates start at $7.15, making it the most expensive mailing option by Australia Post.

How Can PostGrid’s Automated Direct Mail Services Help You?

PostGrid can help you send Australia Post Priority Mail items affordably and effectively. Using our solutions, you can print and mail letters online and prevent doing anything yourselves.

You can select from our letter design templates and customise them according to your needs. It helps you spend extra on design and editing! 

Furthermore, PostGrid also helps you verify your postal addresses and compile mailing lists to send Priority Mail Australia Post letters. Just choose the geo-demographics you want to target, and we will help you put together a custom list.

If you want to mail to your existing customers and prospects, you can upload their details and let our dashboard send letters to them. Or, you can integrate our API into your system and let it fetch all the details and draft letters automatically.

Our services also help you personalise your Australia Post Priority Mail items with variable details, like name, occupation, etc. 

Below are some more uses cases of our automated direct mailing solutions:

• On-demand and bulk mailing
• Compiling targeted mailing lists
• Verifying addresses
• Automating design, print, and mail
• Real-time tracking
• Campaign reporting and insights
• Sending marketing, compliance, and transactional mail
• Setting up triggered campaigns.

PostGrid also helps companies of all sectors and sizes send Australia Mail Priority Mail and other items. Here are some examples of the industries we assist in sending their transactional and marketing items:

• Healthcare
• Real estate
• Insurance
• Education
• Retail and eCommerce
• Financial services, etc.

Wrapping Up

Australia Post helps individuals and companies of all sizes ship their letters according to their needs. If they want to send their items at reasonable costs, they can select Priority Mail Australia Post.

The Priority letter rates are just a bit higher than Regular, making it an ideal choice for shipping your correspondence.

Fortunately, PostGrid further helps you design, print, and send letters at all-inclusive rates. Hence, you can save a lot and ensure that your mail pieces are sent efficiently.

Do you want to know more about PostGrid’s automated solutions to assist in sending Australia Post Priority Mail letters? Get in touch with our sales team by clicking here, and let’s get started!

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The post Australia Post Priority Mail appeared first on PostGrid.

source https://www.postgrid.com.au/australia-post-priority-mail/

source https://postgridaustralia.blogspot.com/2022/05/australia-post-priority-mail.html

Mailing House

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All About Mailing House: Why Do You Need One?

If yours is a business that sends out postal mail, you have already heard about mailing houses. Perhaps someone may have suggested it for your business, or maybe you came across the term randomly.

However, many of you may still not have a clear picture of what is a mailhouse or how it can help your business organisation. And many organisations that already have an idea of what a mail house does are not sure if it is a service worth buying.

Hence, we will explain what a mailing house is and why it is essential for your business. You will also find a list of advantages of employing mailing houses for your business. And then you can decide for yourself whether or not your business can benefit from it.

What is a Mailhouse?

A mailhouse or mailing house is an agency that prepares direct mail for business organisations to send to local, national, and international addresses. You may also know them by the name of the mailing agency, which is perhaps more apt for its functions.

The first and foremost reason why business organisations employ a mailing agency is because of the convenience it offers. Many assume that incorporating another agency would only increase their expenses. While the logic behind such an assumption is sound, it is not valid.

Manually processing your business’s direct mail may seem like a good idea to save money. But what you fail to account for is the scope of error in a manual process. A mailhouse not only takes over the complex direct mail process but also frees up your workforce, resources, and time.

Why Does Your Business Need a Mailhouse?

There are numerous ways your business organisation can benefit from employing a mailing agency. Below we list some of how a mailing agency can help you optimise your direct mail operations and put your resources to better use.

Save Valuable Time and Money

One of the things that businesses always wish they had more of is time. With an in-house direct mail process, you are likely to spend hours and even days on a single direct mail campaign. Hence, it is no wonder why more and more businesses find the service offered by a mailhouse more appealing.

The mailing agency takes over all aspects of your direct mail process, saving hours of manual labour. But that’s not all. Mailing agencies also let you have the benefit of lower bulk postage rates and their data management expertise. 

Several advanced solutions like PostGrid even offer full automation for your direct mail operations. Full automation means you can eliminate manual errors, which ultimately leads to a minimum return rate of mailers. 

Expert Designing and Printing 

From real estate to healthcare to insurance, every business vertical uses direct mail for marketing and communication purposes. Unlike a mail house, most business organisations have little to no experience designing and printing direct mail. 

A direct mail expert can quickly help you design and print your direct mail. PostGrid even offers a template gallery where you get ready to print templates for your direct mail. You can also use your custom designs for your mailers, and the mailing agency will print them for you.  

Advantages Of Using Mailhouse Fulfilment Services

When it comes to direct mail, hiring a mailing house has several advantages for your business. We have listed some of the significant benefits below:

Database Management

The chances are one of the most challenging things you’ve had to do when manually processing your direct mail is database management. With the help of a mailing agency, it becomes significantly easy for your business to manage a customer database.

If you are using a mail house fulfilment service like PostGrid, you can get access to an advanced address verification API. What does it do? It ensures that your address database is clean and accurate by validating your addresses. Some other ways a mailing agency can help you with database management are as follows:

Data Compilation

Mailing agencies often help businesses compile data to a single database from different sources. If you gather the data manually, there is a good chance of data corruption or error. 

Data Cleansing

Data cleansing is how the mail house can ensure your database is updated and error-free. Furthermore, it also provides the correct format of your addresses.

Data Sorting 

Data sorting enables you to mail your marketing letters in an optimised manner. For example, you can have the mailing agency sort your mailers based on postal code and ensure their fast processing.

Data Security 

Most established mailing agencies equip themselves with advanced security and certifications to protect customer data. 

Targeting 

With more reliable data, it becomes easier for a mail house to help you target your customers. The geocoding feature from PostGrid is a perfect example of this. It enables your business to identify geographical patterns and pitch relevant marketing campaigns to the customers.

Easy Personalisation

Personalising your direct mail communication becomes much easier with the correct mailing agency. For example, PostGrid’s fully automated direct mail system can print personalised mailers simply by connecting with your CRM. Personalisation has a tremendous effect on the customer, and with it, your marketing campaign is likely to fall.

Bulk Mailing 

Bulk mailing is a nightmare for businesses that do not employ a mailing house. But, with an automated direct mail process, it is as easy as breathing. All you have to do is click the right buttons, and you can set up a bulk mailing campaign for your business with ease.

Direct Mail Inventory 

When printing large quantities of direct mail materials, it can be hard to store them securely. But, if you are using a mailing agency, you need not concern yourself with such details. The mailing agency is equipped with the facilities to store your printed materials securely, even if it includes sensitive materials.

What Makes PostGrid The Best Mailhouse Service For Your Business?

Several mailing houses are out there, but not many of them offer full direct mail automation. It means that PostGrid will take over your entire direct mail process so that you can focus on the more critical aspects of your business.

Apart from printing personalised direct mailers for your business, PostGrid also provides an address verification tool. As a result, you can verify the validity of your customer’s address by comparing it against Australia Post’s official address database.

Conclusion

Your business can gain a lot by employing a mailing house to manage your direct mail operations. It saves you valuable time, money, and resources. Considering all the advantages of using a mailing agency, it is worth every penny you invest.

However, choosing a mailing agency may not be easy as there are several options in the market. Your best bet is to invest in a mailing house like PostGrid, which offers full direct mail automation capability.

Furthermore, PostGrid has additional features and tools, such as its address verification API. Direct mail automation combined with address verification is the perfect tool for your direct mail operations. It ensures optimised printing and delivery of your direct mailers at all times.

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The post Mailing House appeared first on PostGrid.

source https://www.postgrid.com.au/what-is-mailing-house/

source https://postgridaustralia.blogspot.com/2022/05/mailing-house.html

Unaddressed Mail

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How To Use Unaddressed Mail To Target Fresh Customers With Minimum Expense?

One of the enormous walls a marketer or business owner has to climb to target new customers is the unavailability of contact details. What if we told you that you don’t have to climb this wall and you could simply go around it?

How? Well, the answer you are looking for is Unaddressed Mail. It is a cost-effective way for businesses to target fresh customers with little to no risks. Sounds interesting? Read on to find more about Unaddressed Mail and how you can implement it for your business.

What is the Australia Post Unaddressed Mail Service?

The Unaddressed Mail service from Australia Post allows your business organisation to send advertising mail without a delivery address. Some of you may also know it as letterbox advertising or letterbox droppers. 

Many assume that letterbox advertising involves sending marketing materials to random addresses hoping to get a positive response. Albeit targeting in letterbox advertising is not as elaborate or accurate as direct marketing. But, there is much more to Australia Post Unaddressed Mail than you might think. 

For instance, some basic targeting capabilities of letterbox advertising involve sending marketing mailers to residential and business addresses. Similarly, you can also target specific localities and postcodes.

 Also Read: Different Types Of Location-Based Marketing

But the best part about letterbox advertising is that it is the most cost-effective way to implement your direct mail marketing campaign.

Types of Mailers You Can Send Through Unaddressed Mail

Do you use different types of mailers for your various direct mail campaigns?

If yes, you don’t have to worry about having limited options to convey your marketing messages. Because you can use numerous types of mailers with Australia Post Unaddressed Mail. Some of the popular choices of direct mailers for letterbox advertising are:

• Postcards
• Catalogues
• Brochures
• Flyers
• Envelopes
• Plastic wrapped articles
• Folded mailers

Apart from the different mailers listed above, you can even include product samples in your unaddressed mail.

Types of Unaddressed Mail Services Offered By Australia Post

The Australia Post offers standard and premium services for letterbox advertising. The main difference between the two is their delivery time. However, there are other features distinguishing standard and premium Unaddressed Mail services.

Standard Bookings

You can make the standard bookings up to three months in advance. Australia Post is particular about the time frames you need to follow for letterbox advertising. For standard Unaddressed Mail, you must make the booking 15 business days from the Monday of your nominated delivery week. 

The above time frame applies to other states and same state delivery. But, if it’s just the same state delivery, you can make the booking 10 business days prior from the Monday of your nominated delivery week. That’s not all. You must also lodge your articles seven and five business days before the nominated delivery week.

Premium Bookings

You can use the Premium Unaddressed Mail service when you want quicker communication with the target market. It is worth noting that the Premium services are only available for same-state deliveries. For Premium services, you must submit booking requests before the Wednesday before the nominated delivery week.

Similarly, the lodging of the mailer must happen by midday on the business day before the decided delivery week. Of course, you can expect the delivery on the weekdays without counting the public holidays. Furthermore, you may have to pay additional fees for special services.

Why Should Your Businesses Use Unaddressed Mail?

Marketing your business with the help of Unaddressed Mail comes with several advantages. Some of the significant reasons why letterbox advertising is ideal for marketing your business are as follows:

Wider Reach For Your Marketing Campaign

Australia Post has access to practically every letterbox in the country. It includes a whopping 11.6 million letterboxes for sending community notices and sending other advertising mailers to up to 88 million letterboxes.

We are talking about postal addresses, including metropolitan, rural, and even regional addresses. If you are using Unaddressed Mail, it doesn’t matter if your target audience lives in secure apartment blocks or high-rise buildings. Last but not least, letterbox advertising is also effective on Post Office Box addresses.

Unaddressed Mail Cut Through The Clutter

Direct mail is the best way for marketers and business owners to cut through the clutter of digital marketing and reach their target audience. Even though letterbox advertising involves mailers without an address, they are treated as regular postal mail.

What does this mean? It means Australia Post delivers your Unaddressed Mail along with the regular mail. Hence, the target audience is most likely to view your marketing postcards, catalogues, flyers, etc.

83% of people who receive marketing material with their regular mail take it back inside their house.

Unaddressed Mail Are Highly Reliable

As far as direct mail marketing goes, Australia Post is as reliable as any postal service. You can be sure that your marketing material reaches the target audience quickly. Australia Post ensures that all your specifications are met for every Unaddressed Mail they undertake.

Therefore, letterbox advertising remains within your marketing campaign’s designated or specified area. Best of all, the address data of Australia Post is highly accurate, and it is regularly updated. Hence, there is minimal wastage in printing and mailing your marketing mailers.

Market Your Product or Service to New Customers Without Contact Details

Finding new customers or prospects is always challenging for business, and Unaddressed Mail offers an effective solution to this problem. And since letterbox advertising costs significantly less than addressed direct mail, you can widen your search area.

It means you can reach out to a significantly larger audience and hunt for more potential customers for your business. But here’s the most important part! You don’t need any address data, names, or other information to hunt for new customers or prospects.

Most Cost-Effective and Affordable Direct Mail Strategy

Saving money on marketing efforts is crucial for every business organisation. There is no better option for your business than Australia Post Unaddressed Mail when it comes to cost-effective direct mail marketing.

With bulk printing, you can save even more money through advanced direct mail automation tools like PostGrid. It ensures that you can optimise your direct mail expenses, leading to a higher ROI or Return On Investment.

Unaddressed Mail Size Categories

Dimension	Small	Large
Maximum weight	100g	250g
Minimum size	88 x 138mm	N/A
Maximum size	130 x 240mm	260 x 360mm
Maximum thickness	5mm	20mm
Shape	Rectangular (including squares)	Rectangular (including squares)
Common Unaddressed Mail Size	DL (110 x 220m)  C6 (114 x 162mm)	C5 (162 x 229m)  B5 (176 x 250mm) C4 (229 x 324mm) B4 (250 x 353mm)

How to Send Australia Post Unaddressed Mail?

Businesses can simplify the process of sending your Unaddressed Mail into three easy steps, and they are

1. Booking Planning
2. Article Preparation
3. Article Lodging

Let’s look at what you should know about these three steps involved in letterbox advertising.

#1 Booking Planning

As you can guess, the first step in sending Unaddressed Mail for your business is to plan it. To be more precise, you need to plan the timing of your mail booking and lodgement to meet your delivery date. It would be best if you also kept in mind the time restrictions for bookings that we have already discussed above.

Targeting

This booking planning stage of Unaddressed Mail also includes targeting your marketing mailers. As you know, the targeting process is much more straightforward in letterbox advertising. You have to pick the postcode, suburb (locality), or state you want to target.

However, Australia Post determines the postal rounds best suited for your target area. You can also specify whether you want to target private or business addresses or both in this stage. In addition to this, you can also remove specific postal addresses from the mailing list or customise your booking.

Make The Booking

Up next, you can make the booking for your AusPost Unaddressed Mail. You can download and fill out the online booking form here. After filling out the form, you can send it to ums@auspost.com.au. Australia Post will process your booking, confirm it, and send you all the necessary documents advising your mail campaign.

#2 Article Preparation

Now that you have successfully made your booking for Unaddressed Mail, you can prepare your articles and get them ready for lodgement. Apart from printing your mailers, this involves two processes, and they are:

Labelling and Bundling

Before you can hand over your marketing materials to Australia Post, you need to label and bundle them. You can get the label files in PDF format. You need to ensure that labels are firmly fixed on the front of every tray and the font bundle. Additionally, you must secure the bundle with 2 vertical bands for every 50 or 100 articles.

Sort

Once you have finished the labelling and bundling process of the Unaddressed Mail, you must sort them. The sorting is carried out based on the delivery office. You can get the trays from the assigned lodgement office at no additional cost.

#3 Article Lodging

The third and final step in letterbox advertising is the lodging process which can only happen once it is ready for delivery. Ensure that your articles are lodged at the Australia Post Office on the specified lodgement date. Finally, it would be best if you also made it a point to provide all the necessary documents during lodging, which are:

• Booking Confirmation Advice
• Mail Preparation Advice
• Mail Lodgement Documents
• A sample of the article

The payment is also a part of the lodging process of Unaddressed Mail. Australia Post provides several options for you to make your payments, such as

• Australia Post business credit account
• Cash, credit or debit card
• Cheque (pre-approved by the lodgement office)

How Can PostGrid Help You Send Unaddressed Mail?

As you can see above, it is not an easy process to send Unaddressed Mail unless you are willing to pour extensive resources into it. The easy way is to use a direct mail automation tool like PostGrid. Instead of going through the trouble of labelling, bundling, and sorting bulk mail, you can simply outsource it to PostGrid.

PostGrid takes care of every aspect of your letterbox advertising. It prints, sorts, and delivers your marketing mailers efficiently via Australia Post. Furthermore, you can use PostGrid’s system to print personalised marketing mailers and deliver them. 

It even offers an address verification tool that ensures the deliverability of your addresses by comparing them against Australia post’s address database. A few months ago, one of our clients came to us to automate their direct mail process. We were able to eliminate manual efforts for the client with our automated direct mail solution.

As a result, we eliminated manual errors, but we also boosted the client’s ROI. Our client can now send bulk mail ranging from 5,000 to 10,000 mailings a month with ease. All it takes is a few seconds to upload a CSV file of their mailing list, and voila!   

Conclusion

Implementing letterbox advertising for your business is not easy without investing enough resources and workforce. However, AusPost Unaddressed Mail still offers the most cost-effective way to reach out to your target audience.

The best way for businesses to ensure that their letterbox advertising is carried out smoothly is using PostGrid. With an advanced direct mail automation tool like PostGrid, you can conveniently send Australia Post Unaddressed Mail.

Hence, businesses must use tools like PostGrid to access the full potential of letterbox advertising. As a result, you can save valuable time, money, and resources, leading to a higher ROI for your marketing campaigns.

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The post Unaddressed Mail appeared first on PostGrid.

source https://www.postgrid.com.au/unaddressed-mail/

source https://postgridaustralia.blogspot.com/2022/05/unaddressed-mail.html