How Does Using Direct Mail CRM Help You Conduct Productive Mailing Campaigns?
Surprisingly, some businesses have left behind several offline marketing channels, especially direct mail. They might believe that direct mail is dead, but the reality is quite the opposite.
Direct mail marketing has all the characteristics a company needs to achieve its marketing goals. It is personal, interactive, and memorable! Also, by combining direct mail and CRM– you can get the best out of this traditional marketing channel.
Conducting an offline mailing campaign is not a simple task. It takes weeks of meticulous planning and can drain your budget. There are countless manual tasks involved in the process, which can slow you down and pose several challenges.
Luckily, you can now solve these issues by using direct mail CRM. It is the incorporation of automation into direct mailing—a concept that seemed bizarre at first. But, it turned out to be one of the best innovations in the marketing industry!
So, what is direct mail CRM integration? How does it work alongside your marketing strategies? In this article, we will address these questions and help you start using this digital tool effortlessly.
Let’s get right to it!
What Does Direct Mail CRM Integration Mean?
A CRM integration refers to connecting your marketing platform or CRM like Hubspot to another application. The integration allows both platforms to work seamlessly to help you complete different tasks.
Similarly, combining your CRM and direct mail helps you send mailings to your target audience directly from your system. Thus, you don’t have to do manual tasks like entering the customer data manually to send personalised items or upload contact lists.
How Does Direct Mail and CRM Integration Work?
You can start by integrating a direct mail API like PostGrid into your marketing CRM. Once this step is completed, you can fetch customer details from your system in minutes to prepare your mailing.
Try selecting the best CRM for direct mail like PostGrid, which offers complete print and mail fulfilment. Hence, you can not only draft personalised mail pieces but also get them printed and shipped in an automated way.
Here are some features of direct mail CRM integration to help you understand better:
Triggered Mailing
Setting up triggered campaigns enables you to seize every opportunity you get. For instance, you can connect with all your website subscribers via direct mail to create an excellent first impression. Imagine a prospect getting an eye-catching, targeted postcard a few days after signing up on your website. It strengthens personal relationships and convinces the recipient to complete your CTA.
You can set up several such triggers using CRM and direct mail together. So, every time a prospect:
- Replies to your emails,
- Visits a landing page, or
- Engage with your brand on social media, etc.- you can take the conversation ahead by sending a mail item
The triggers help the direct mail CRM identify and capture the prospect’s details, which are passed to the API to complete the mailing. It is a systematic series of steps that bring you closer to your target audience to increase sales. Also, it allows you to build brand loyalty and retain customers for years to come.
Personalisation
Personalising direct mail items help you get more attention and improve your brand image. Even including the recipient’s first name in your mail piece can make a huge difference in your campaign performance.
Thankfully, integrating direct mail and CRM helps you personalise every item without manual intervention!
So, if you need to send 10,000 postcards with the recipient’s name, you can rely on the direct mail CRM integration to finish the job. Without such automated solutions, it is impossible to conduct personalised campaigns.
Personalisation is also helpful while sending transactional mail. You can send your cheques, invoices, and other documents with unique information in a hassle-free manner.
Data Segmentation and Management
Imagine a situation wherein you need to check whether your mailing addresses are correct. Without proper verification, you cannot conduct a mailing campaign confidently as there is a great risk of getting mail returns.
Again, a direct mail CRM like PostGrid can help you standardise and verify your mailing addresses. Our API automatically cross-checks every delivery address against Australia Post’s Postal Address File (PAF).
Campaign Monitoring and Insights
Launching an in-house campaign without any CRM and direct mail integration restricts you from measuring your campaign performance. You cannot monitor your strategies and check the response ratios manually without using digital tools.
But, PostGrid’s direct mailing services help you access timely reports and insights. Thus, you can view your campaign results and understand how to improve your strategies by going through the analytics.
Multi-Channel Marketing
One of the most crucial features of incorporating CRM and direct mail together is the ability to launch a multi-channel marketing campaign with zero effort.
You can use the same artwork and contacts for your email marketing campaigns as direct mail. Or, you can use PostGrid’s in-built template editor and make a few modifications. Thus, our direct mail CRM integrations can assist you in aligning your offline and online marketing efforts!
Benefits of Using Direct Mail CRM Integration for Offline Mailing
Along with the above points, using direct mail CRM also has several benefits, like:
Eliminated Manual Activities
Direct mail requires you to complete numerous activities, like stuffing items, assembling, labelling, calculating postage, lodging mail at the Post Office, etc.
Such tasks can take days and weeks of your time, depending on your mailing volume.
By employing our direct mail CRM, you can transfer the heavy lifting to PostGrid and let us do everything on your behalf.
Saved Time and Money
PostGrid helps you complete your mailing activities 50 times faster and 75 times cheaper. Hence, it is a steal deal for all companies in various industries, like healthcare, financial services, etc., desperately looking to save time and money.
Better Customer Service
Businesses can serve their customers better by integrating direct mail and CRM. They can process their orders faster, improving customer satisfaction and attracting positive reviews.
Also, PostGrid’s direct mail CRM integration allows companies to send transactional mail promptly. So, if a customer needs an invoice, you can process the request immediately using our API. Such quick responses help you develop customer relationships and get paid faster.
To Summarise
It is always beneficial to use direct mail CRM if you need to mail items on-demand or in bulk. The integration helps you stay ready to print and mail at any time.
PostGrid’s direct mail solutions offer industry-best pricing and a two-business days SLA. Thus, you can conduct various direct mailing campaigns efficiently and get positive responses without burning a hole in your pockets.
Our API also has several other advantages, like:
- You can skip the effort of hiring a designer and spending extra
- Customise your mail pieces to suit your objectives
- Print your items through our esteemed network of printers
- Mail speedy and flexibly from the comfort of your home or office
- Track your campaign progress using a streamlined platform
- Align your sales and marketing activities with our direct mail and CRM integrations, like Salesforce, Marketo, etc.
To know more about how PostGrid’s direct mail CRM can help your business grow, sign up now!
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The post Direct Mail CRM appeared first on PostGrid.
source https://www.postgrid.com.au/direct-mail-crm/
source https://postgridaustralia.blogspot.com/2022/05/direct-mail-crm.html
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